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Societal impact

Worn worldwide: how football shirts unite global fans

The English Premier League (EPL) is the biggest and most-watched football league in the world, harbouring fans from across the globe who all desire...

Why This Banned Cameroon Shirt Deserves a Streetwear Comeback

When Cameroon stepped onto the pitch in 2004 wearing sleeveless, muscle-hugging, dark green shirts, everyone was confused, but impressed. Dubbed...

The Football Boots Charity That Makes Sure The World Can Play

According to Sokito, 12.5 million pairs of football boots go to landfill each year. Charity Boots want to eradicate that. Meet Neil Smith, a...

How the Marshall Islands joined football’s fight against climate change: a Q&A with the nation’s away kit designer

The Republic of Marshall Islands Soccer federation is the final national team of the world's recognised nations still yet to make their official...

The Beautiful Game, The Boring Boots: why fashion is failing female footballers

As the women's game continues to gather momentum in the football space, its fashion is still very much trailing behind. I ask why men are treated to...

Kit and Couture: The Legacy of ‘Wives and Girlfriends’ – WAGs

In a combination of sport and fashion, this piece will showcase the fashion of WAGs (Wives and Girlfriends) throughout generations. Between red...

5 football kits that spoke louder than words

Football kits are never just worn, they're seen by hundreds or even thousands of people and often become iconic because of the colours, the sponsor...

Have you seen the new Venezia shirt? Probably.

The football shirt world has changed dramatically over the past couple of years, but this is part of a trend that has been going on for longer than...

How did Messi, LeBron, and the Lionesses fuel the ‘blokecore’ revolution?

Even if you don’t know what it is, you’ve probably seen ‘blokecore’ on the streets, on Pinterest and on Instagram recently. But why? Ollie Mitchell...

Why football ’s vintage shirts shine more today

Sometimes, the old ways are best – and that’s a phrase that certainly seems to be true when it comes to football shirts. We take a look at why yesterday’s kits are today’s must-have style staples.

Why This Banned Cameroon Shirt Deserves a Streetwear Comeback

by Harry Thursby | Jun 5, 2025

When Cameroon stepped onto the pitch in 2004 wearing sleeveless, muscle-hugging, dark green shirts, everyone was confused, but impressed. Dubbed illegal by FIFA and iconic by everyone else, the kit blurred the line between sportswear and streetwear long before...

The Football Boots Charity That Makes Sure The World Can Play

by Ed Stansfield | Jun 4, 2025

According to Sokito, 12.5 million pairs of football boots go to landfill each year. Charity Boots want to eradicate that. Meet Neil Smith, a 44-year-old football coach and founder of Charity Boots. Born and raised in Tottenham, he has managed to grow what started out...

How the Marshall Islands joined football’s fight against climate change: a Q&A with the nation’s away kit designer

by Rudy Blank-Brown | Jun 2, 2025

The Republic of Marshall Islands Soccer federation is the final national team of the world's recognised nations still yet to make their official match debut. Matías Otero, 43, is a graphic designer from Uruguay and is now based in Argentina. Otero designed the...

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The Beautiful Game, The Boring Boots: why fashion is failing female footballers

by Isobel O'Mahony | 2 June 2025 | Societal impact | 0 Comments

As the women's game continues to gather momentum in the football space, its fashion is still very much trailing behind. I ask why men are treated to bold colourways and designer collabs whilst women are left in the dust with ill fitting, uninspired studs. ...

Kit and Couture: The Legacy of ‘Wives and Girlfriends’ – WAGs

by Ruby Barron | 29 May 2025 | Societal impact | 0 Comments

In a combination of sport and fashion, this piece will showcase the fashion of WAGs (Wives and Girlfriends) throughout generations. Between red carpets and side lines, see how they aren’t just ‘partners’ but inspirations and icons in their own right. The world gives a...

5 football kits that spoke louder than words

by Olivia Harris | 28 May 2025 | Societal impact | 0 Comments

Football kits are never just worn, they're seen by hundreds or even thousands of people and often become iconic because of the colours, the sponsor or the team that wears them. However, in some cases, the shirt or kit's message is the most important aspect, and these...

Have you seen the new Venezia shirt? Probably.

by Ollie Mitchell | 23 May 2025 | Societal impact | 0 Comments

The football shirt world has changed dramatically over the past couple of years, but this is part of a trend that has been going on for longer than that. For a long time, replica football shirts were a rarity. Indeed, it wasn’t until the 1973-74 season that we saw...

How did Messi, LeBron, and the Lionesses fuel the ‘blokecore’ revolution?

by Ollie Mitchell | 9 May 2025 | Societal impact | 0 Comments

Even if you don’t know what it is, you’ve probably seen ‘blokecore’ on the streets, on Pinterest and on Instagram recently. But why? Ollie Mitchell investigates. The trend of fashion influencers - no matter the gender - incorporating football - or football-inspired -...