Who are we?

Do you want to know which football shirt was named as one of Vogue’s most impactful fashion items of 2023? Do you want to know why Boca Juniors wear blue and yellow?

We are a brand-new magazine brand focusing on the impact of fashion in and around football – and it’s not just football shirts! It’s also the boots, the fanwear, the hairstyles… and that just sums up the first half. Football truly is the world’s language. Its popularity is unmatched worldwide, with 3.5 billion fans of the game across every continent, resulting in a wide-ranging impact on culture and society, and is shaped by people from every corner of the globe too. We aim to explore this.

Our magazine goes behind the scenes to delve into the designs and history behind your favourite football clubs. We want to explore the impact football fashion has on the people and the impact the people have on the fashion, with a depth that you just won’t get anywhere else. 

We want to make the game accessible for everyone – not just catering for the seasoned football fan. We’ll write our pieces in a way that can be understood by the new or more casual supporter whilst making sure we cater for the longer-term supporter of the world’s game. 

Whether you’re a home-and-away ultra or just someone who just likes to collect the shirts, or anything in between, then we’ve got a whole wardrobe of stories and content for you.

Meet the team