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Worn worldwide: how football shirts unite global fans

Worn worldwide: how football shirts unite global fans

by Rosie Wood | 6, Jun 2025 | Societal impact

The English Premier League (EPL) is the biggest and most-watched football league in the world, harbouring fans from across the globe who all desire to be part of what many consider the pinnacle of club football. With such a vast international audience, fans everywhere...
Why This Banned Cameroon Shirt Deserves a Streetwear Comeback

Why This Banned Cameroon Shirt Deserves a Streetwear Comeback

by Harry Thursby | 5, Jun 2025 | Featured, Rewind, Societal impact

When Cameroon stepped onto the pitch in 2004 wearing sleeveless, muscle-hugging, dark green shirts, everyone was confused, but impressed. Dubbed illegal by FIFA and iconic by everyone else, the kit blurred the line between sportswear and streetwear long before...
The Football Boots Charity That Makes Sure The World Can Play

The Football Boots Charity That Makes Sure The World Can Play

by Ed Stansfield | 4, Jun 2025 | Societal impact

According to Sokito, 12.5 million pairs of football boots go to landfill each year. Charity Boots want to eradicate that.  Meet Neil Smith, a 44-year-old football coach and founder of Charity Boots. Born and raised in Tottenham, he has managed to grow what started out...
How the Marshall Islands joined football’s fight against climate change: a Q&A with the nation’s away kit designer

How the Marshall Islands joined football’s fight against climate change: a Q&A with the nation’s away kit designer

by Rudy Blank-Brown | 2, Jun 2025 | Featured, Interviews, Societal impact

The Republic of Marshall Islands Soccer federation is the final national team of the world’s recognised nations still yet to make their official match debut. Matías Otero, 43, is a graphic designer from Uruguay and is now based in Argentina. Otero designed the...
The Beautiful Game, The Boring Boots: why fashion is failing female footballers

The Beautiful Game, The Boring Boots: why fashion is failing female footballers

by Isobel O'Mahony | 2, Jun 2025 | Societal impact

As the women’s game continues to gather momentum in the football space, its fashion is still very much trailing behind. I ask why men are treated to bold colourways and designer collabs whilst women are left in the dust with ill fitting, uninspired studs. ...
Kit and Couture: The Legacy of ‘Wives and Girlfriends’ – WAGs

Kit and Couture: The Legacy of ‘Wives and Girlfriends’ – WAGs

by Ruby Barron | 29, May 2025 | Societal impact

In a combination of sport and fashion, this piece will showcase the fashion of WAGs (Wives and Girlfriends) throughout generations. Between red carpets and side lines, see how they aren’t just ‘partners’ but inspirations and icons in their own right. The world gives a...
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