What if Premier League teams had retro sponsors again?

By Ollie Mitchell

One thing many fans hate about the Premier League nowadays is its obsession with money.

50 different TV deals, dodgy sponsorship deals, huge transfer fees… “game’s gone, mate”.

However, there was a time where this wasn’t quite such a powerful feeling. There’s nothing like nostalgia, is there? And with that, a love for old sponsors is always at the front of a football fan’s mind.

Plenty of shirts for next season have been released already, and others have been leaked – so what if we brought those old sponsors back? Don’t worry about imagination – we’ve done it for you. Strap in.

What if Premier League teams had retro sponsors again?

Arsenal – JVC

Phwoar. look at that.

From 1981 to 1999, JVC was emblazoned on the front of Arsenal shirts, and there were some fantastic shirts across this time to accompany some great teams.

The pattern on the leaked 2025-26 shirt is great, and with this logo, this is a serious design.

Chelsea – Samsung Mobile

Drogba. Lampard. Terry. Cech. Mourinho. Proper Chels. Samsung is, for many, the sponsor that people grew up seeing on Chelsea shirts, and it was a sponsor that saw plenty of success.

Samsung Mobile gets the nod here as they won the league with 91 points and just 22 goals conceded under ‘The Special One’ with this on the shirt.

Next year’s kit is just as rubbish as the last one, but actually, this sponsor works really well.

Everton – Chang

It’s not exactly a look away from an age of foreign corporate sponsorship, but there’s nothing that’s as iconic on an Everton shirt as Chang.

Their longest sponsorship deal in history, it saw players from Tim Cahill, Leighton Baines and Gareth Barry to Romelu Lukaku and Marouane Fellaini.

It must be said, though, the leaked shirt for next year isn’t great.

Anyway. Cheerio, Stake. Get in the bin.

Leeds United – Strongbow

Champions League nights and Premier League title charges with Dominic Matteo, Mark Viduka and Ian Harte made the Strongbow era a positive one… before it all unravelled.

Leaked info suggests that the shirt for next year will include the pattern on the walls of the Lowfields tunnel near Elland Road, so we’ve designed a shirt with this faded into the design, based on the Adidas template for the next Liverpool kit.

This would go down very well with the fans, we think.

Liverpool – Carlsberg

As soon as we saw this shirt leaked, all we could think of was 00s era Carlsberg shirts.

Steven Gerrard. Istanbul. It just makes sense. And this is very nice.

Next year, maybe their shirt will be an iconic Premier League-winning one.

Manchester United – Sharp

With the leaked third shirt for 2025-26 being a call-back to the 1993-94 one, why not bring back the sponsor from the original?

Cantona’s kung fu makes this an iconic design, so this is a match made in heaven. It’s a shame that the shirt next year will be accompanied by the huuuge Snapdragon logo and the current Man United squad. Because it’s mint.

Newcastle United – Newcastle Brown Ale

There was, realistically, only one contender here, wasn’t there?

There’s nothing more ‘Newcastle’ than an image of Alan Shearer celebrating a goal with that beautiful blue star across the chest, so that’s what we’ve brought back for what is almost certainly the last-ever home shirt with that badge.

And it’s so nice to not have the Sela logo on what we think is, otherwise, a great shirt.