by Harry Thursby | 30, May 2025 | Rewind
Sponsors can often make or break a kit. Sometimes a sponsor can take over a shirt, stripping a strip of all its cultural importance and design, in favour of monetary marketing gain. But occasionally, a sponsor suits a shirt beautifully, complimenting the colours and...
by Harry Thursby | 29, May 2025 | New releases
After another season winning the Premier League golden boot, Adidas have celebrated Mohamed Salah ‘s season by releasing a unique pair of F50 boots exclusively for him. These boots were made specifically for the Egyptian, and he wore them in his final game of...
by Harry Thursby | 27, May 2025 | New releases
The Gunners’ away strip for 2025/26 has been leaked and all but confirmed following pictures of the shirt on sale in a store. The kit uses a blue lightning bolt pattern, which is a nod to both the 1995/96 away kit and is a pattern that has featured on many...
by Harry Thursby | 27, May 2025 | On the pitch
Sometimes, looking good isn’t everything. Just ask Dominic Calvert-Lewin. The quality of a team’s shirt can sometimes seem to spur them on, and capture the identity of a memorable season through the style of their kit; see Barcelona 2008/2009, Croatia 2018...
by Harry Thursby | 23, May 2025 | On the pitch
From bankrupt to boutique, this is how Venezia FC became the most stylish team in European football. All football clubs sell shirts. And they do so in a pretty recognisable formula; take the design template the club has used for hundreds of years, make a few minor...
