by Ruby Barron | 29, May 2025 | Societal impact
In a combination of sport and fashion, this piece will showcase the fashion of WAGs (Wives and Girlfriends) throughout generations. Between red carpets and side lines, see how they aren’t just ‘partners’ but inspirations and icons in their own right. The world gives a...
by Olivia Harris | 28, May 2025 | Societal impact
Football kits are never just worn, they’re seen by hundreds or even thousands of people and often become iconic because of the colours, the sponsor or the team that wears them. However, in some cases, the shirt or kit’s message is the most important...
by Ollie Mitchell | 23, May 2025 | Societal impact
The football shirt world has changed dramatically over the past couple of years, but this is part of a trend that has been going on for longer than that. For a long time, replica football shirts were a rarity. Indeed, it wasn’t until the 1973-74 season that we saw...
by Ollie Mitchell | 9, May 2025 | Societal impact
Even if you don’t know what it is, you’ve probably seen ‘blokecore’ on the streets, on Pinterest and on Instagram recently. But why? Ollie Mitchell investigates. The trend of fashion influencers – no matter the gender – incorporating football – or...
by Harry Thursby | 8, Jan 2025 | Societal impact, Terraces and beyond
Anyone that calls themselves a football shirt enthusiast owns at least one vintage kit. Whether it’s Arsenal’s ‘bruised banana’ shirt, the Dutch 1988 kit with its eye-catching orange triangular design, or Inter Milan’s infamous Pirelli sponsor which has been the...
