Societal impact
The Beautiful Game, The Boring Boots: why fashion is failing female footballers
As the women's game continues to gather momentum in the football space, its fashion is still very much trailing behind. I ask why men are treated to bold colourways and designer collabs whilst women are left in the dust with ill fitting, uninspired studs. ...
Kit and Couture: The Legacy of ‘Wives and Girlfriends’ – WAGs
In a combination of sport and fashion, this piece will showcase the fashion of WAGs (Wives and Girlfriends) throughout generations. Between red carpets and side lines, see how they aren’t just ‘partners’ but inspirations and icons in their own right. The world gives a...
5 football kits that spoke louder than words
Football kits are never just worn, they're seen by hundreds or even thousands of people and often become iconic because of the colours, the sponsor or the team that wears them. However, in some cases, the shirt or kit's message is the most important aspect, and these...