Societal impact

How the Marshall Islands joined football’s fight against climate change: a Q&A with the nation’s away kit designer

The Republic of Marshall Islands Soccer federation is the final national team of the world's recognised nations still yet to make their official...

The Beautiful Game, The Boring Boots: why fashion is failing female footballers

As the women's game continues to gather momentum in the football space, its fashion is still very much trailing behind. I ask why men are treated to...

Kit and Couture: The Legacy of ‘Wives and Girlfriends’ – WAGs

In a combination of sport and fashion, this piece will showcase the fashion of WAGs (Wives and Girlfriends) throughout generations. Between red...

5 football kits that spoke louder than words

Football kits are never just worn, they're seen by hundreds or even thousands of people and often become iconic because of the colours, the sponsor...

Have you seen the new Venezia shirt? Probably.

The football shirt world has changed dramatically over the past couple of years, but this is part of a trend that has been going on for longer than...

How did Messi, LeBron, and the Lionesses fuel the ‘blokecore’ revolution?

Even if you don’t know what it is, you’ve probably seen ‘blokecore’ on the streets, on Pinterest and on Instagram recently. But why? Ollie Mitchell...

Why football ’s vintage shirts shine more today

Sometimes, the old ways are best – and that’s a phrase that certainly seems to be true when it comes to football shirts. We take a look at why yesterday’s kits are today’s must-have style staples.

Have you seen the new Venezia shirt? Probably.

by Ollie Mitchell | May 23, 2025

The football shirt world has changed dramatically over the past couple of years, but this is part of a trend that has been going on for longer than that. For a long time, replica football shirts were a rarity. Indeed, it wasn’t until the 1973-74 season that we saw...

How did Messi, LeBron, and the Lionesses fuel the ‘blokecore’ revolution?

by Ollie Mitchell | May 9, 2025

Even if you don’t know what it is, you’ve probably seen ‘blokecore’ on the streets, on Pinterest and on Instagram recently. But why? Ollie Mitchell investigates. The trend of fashion influencers - no matter the gender - incorporating football - or football-inspired -...

Why football ’s vintage shirts shine more today

by Harry Thursby | Jan 8, 2025

Anyone that calls themselves a football shirt enthusiast owns at least one vintage kit. Whether it’s Arsenal’s ‘bruised banana’ shirt, the Dutch 1988 kit with its eye-catching orange triangular design, or Inter Milan’s infamous Pirelli sponsor which has been the...

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